The marketing major is a liberal arts program that takes an integrated, multidisciplinary, and critical approach to the study and practice of marketing. The major encompasses courses that emphasize strategic planning, data analysis, communication skills, and teamwork. Our graduates are prepared to work across many private and public organizations in a wide variety of marketing roles.
The two electives sections allow students to study marketing from both a multidisciplinary lens as well as focus on field-specific applications of marketing. Majors must choose at least one class from each section. At least one course must be at the 300-level. A marketing internship experience (INTC 200) can also count toward one of these electives.